1、 Analysis of shoe material manufacturing industry chain
The upstream of shoe material manufacturing industry is mainly chemical raw materials, hardware, shoe-making machinery, accessories, etc. At present, the upstream industry of China’s shoe material manufacturing industry has a solid foundation, mature industry technology, and sufficient market competition. It can continuously and stably provide mechanical equipment and raw materials to meet the needs of the rapid development of the industry. The supply-demand relationship, price change and technical quality level of products in the upstream industry have a certain impact on the development and profitability of the industry. The change in the price of raw materials will directly lead to the change in the purchase cost. The quality and performance of raw materials will affect the quality and durability of products.
The downstream of shoe material manufacturing industry is shoe manufacturing industry. The shoemaking industry is mainly affected by many factors such as the level of national economic development, the income of residents, and the population density. With the rapid development of the economy, the continuous improvement of residents’ disposable income, the gradual improvement of residents’ consumption level, and the gradual strengthening of brand loyalty, the footwear market will develop vigorously, thus driving the continuous development of the shoe material manufacturing industry. Since this industry is closely related to the development of downstream industries, if the development of downstream industries stagnates, it will reduce the demand for products in this industry and affect the development of this industry.

2、 Analysis of favorable factors for industry development
1. Broad market prospect
Retail industry is one of the fastest growing and most dynamic industries in China in recent years. Since the 1980s, China’s retail industry has developed very rapidly. It took less than 30 years to complete the development of retail formats in Europe and America for more than 100 years. At present, the retail formats in China’s retail market include almost all the retail formats in the world. The sales channels are rich and diverse. The personalized and branded sales terminals adapt to the new consumption trend of consumers, creating a good market environment for footwear enterprises, and also providing convenience for the development of shoe material manufacturing enterprises.
China’s per capita consumption of 1.9 pairs of shoes per year, compared with developed countries such as the United States, France, Japan, Germany and South Korea, there is still a large market space. As the country with the largest population base in the world, with the continuous development of China’s national economy and the continuous increase of consumer disposable income, as well as the improvement of consumer demand for fashion and comfort, the consumption and sales of footwear will maintain an upward trend in the future. At the same time, in view of the improvement of the income level of Chinese residents, the increase of business demand and the enhancement of consumer brand awareness, with the growth of China’s footwear demand market, footwear manufacturers with brand awareness will also enjoy the share increase and unit price increase brought by consumption upgrading.

2. China’s shoe industry has a complete industrial chain and industrial cluster advantages
After a period of rapid development and expansion, China’s footwear industry has entered a relatively stable stage of development, and has formed a complete and mature industrial chain to fully meet the needs of upstream and downstream connection and supporting production. At present, China has formed four major shoe industry clusters. First, Guangdong shoe industry bases, represented by Guangzhou and Dongguan, mainly produce middle and high-end shoes; Second, Zhejiang shoe industry bases represented by Wenzhou, Taizhou and other places mainly produce mid-range shoes; The third is the western shoe industry base represented by Chengdu and Chongqing, which mainly produces women’s shoes; Fourth, shoe production bases represented by Quanzhou, Jinjiang and other places in Fujian mainly produce sports shoes. The industrial cluster has mature production technology and relevant supporting links, which can effectively reduce production costs, improve profitability and enhance the overall competitiveness of enterprises.